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Is Your Niche Big Enough?

Pick your industry, enter your audience size, and see how many would actually pay. Get TAM, SAM, SOM, optimal price, and revenue projections in 30 seconds. No sign-up, no data collection — just market math.

1. Pick Your Industry

Software tools for businesses — CRM, analytics, productivity, HR

2. Business Model

3. How Many Potential Customers in Your Niche?

Try to estimate: how many people globally (or in your target country) have this exact problem?

10010,000 potential customers5M

4. How Specific Is Your Niche?

Specific niches = higher prices, better conversion. "Project management for construction companies" is more specific than "productivity app."

Broad (e.g. "photo app")NicheSpecific (e.g. "photo editing for Realtors")

5. Price Strategy

~$79/mo — examples in this space: Slack ($8/user), Notion ($10/user), HubSpot ($50/user), Calendly ($12/user)

Expected Monthly Churn

1% (great retention)4% /mo20% (high churn)

Industry benchmark for SaaS (B2B / Business): ~4%/mo

Why Market Sizing Is the #1 Founder Mistake

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42% Fail From No Market Need

CB Insights: the #1 reason startups die. They build something nobody needs. Market sizing tells you if enough people would pay.

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Wrong Price = Dead Product

Too cheap = no revenue. Too expensive = no customers. Industry-validated pricing benchmarks give you a starting point.

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Niche Specificity = Better Conversion

Broad markets are competitive and low-converting. A specific niche means higher willingness-to-pay and easier customer acquisition.

Pricing Benchmarks by Industry

Industry	Typical Price (Subscription)	Typical Price (One-Time)	WTP Range	Price Sensitivity
SaaS (B2B)	$29-$299/mo	$299-$5K	3-15%	Low
SaaS (B2C)	$5-$29/mo	$50-$300	1-5%	Medium
AI Tool	$10-$100/mo	$100-$1K	2-10%	Low-Medium
Physical (Premium)	N/A	$80-$1K	0.3-2%	Medium
Service/Consulting	$1.5K-$15K/mo	$100-$500/hr	0.05-1%	Low
Info Product	$10-$50/mo	$50-$2K	0.3-5%	Medium-High

Data compiled from public sources, PitchBook, CB Insights, and industry reports (2024-2026). YMMV — your specific product and execution determine actual results.

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